Gökhan Arslan

Profile

Growth, product & AI —
led with intent.

I am a digital growth and product leader. For more than a decade my work has been to take digital channels from where they are to where the business needs them to be — setting the roadmap, building the team, and staying with the execution until the numbers actually move. Growth, digital marketing, web analytics, UI/UX, digital content and CRM: I have directed all six as a single organization, and carried a company-wide AI program from first pilot to everyday practice.

That craft was built in very different rooms. Six years and four roles at a leading Turkish retail group — from the CEO’s office to directing digital growth across app and web. Business development and analytics at Yemeksepeti, Türkiye’s food-delivery pioneer. Enterprise advisory for Fortune 500 accounts at Apple in Ireland, and sales & marketing across Intel’s META region. Economics at Boğaziçi University and Arizona State; the General Management Program at Harvard Business School.

What drives me is simple: solve the complex problem, create real value — for the business and the customer alike. I care about doing the work properly and finishing it.

Featured

The results, on record.

We’ve doubled the number of conversions versus search and reached five times the conversion rate compared to unaided sessions.

Gökhan Arslan Digital Channels Growth Director — quoted in the McKinsey & Company case study on the AI shopping assistant

2×Conversions versus search
5×Conversion rate versus unaided sessions
−97.5%Cost per assistant session

Read the case study on mckinsey.com

Flutter Showcase · Google

A 1M+ user app, rebuilt on one codebase.

Karaca’s app team migrated a million-plus-user iOS and Android app to Flutter — trading two codebases for one, without losing speed or consistency for shoppers.

1M+Users on the migrated app
2 → 1Codebases, merged into one

Watch the showcase on Flutter

Business Life · September 2025

Named among Turkey’s 50 Value-Creating CTOs.

Recognized in Business Life magazine’s research on Turkey’s most value-creating technology leaders, built on Zenna’s study of the country’s best-managed companies.

50Technology leaders on the list
2025Business Life research

Read the feature on Business Life

Experience

A decade across global brands.

Jul 2020 — Aug 2026 · Istanbul · 6 years, four roles

From the CEO’s office to directing digital growth across app and web — four roles in six years.

Digital Channels Growth Director

Jan 2024 — Aug 2026

Directed the Growth, Digital Marketing, Web Analytics, UI/UX, Digital Content and CRM teams — strategy, performance and growth across all digital channels.
Spearheaded the company-wide AI program: adoption, integration and innovation in service of digital transformation.
Led cross-functional initiatives for seamless, conversion-driven customer experiences.

Senior Digital Channels Growth Manager

Dec 2022 — Feb 2024

Expanded ownership across the app and web growth organization ahead of promotion to director.

Digital Channels Growth Manager

Nov 2021 — Dec 2022

Owned the product development roadmap of the company’s two digital channels — app and web.
Built the strategic growth roadmap aligned with business goals; integrated new technologies and vendor partnerships to accelerate digital sales.

CEO Strategy Consultant

Jul 2020 — Nov 2021

Ran the CEO’s special projects and orchestrated 10+ board meetings.
Led the digital store initiative — opening three digital stores — and brought 5+ new technologies into the company.

Jan 2019 — Jul 2020 · Istanbul

Business Development Analyst

Business performance analysis, forecasting and feasibility studies at Türkiye’s food-delivery pioneer, with regular reporting to C-level.
Built competitive intelligence across global food-delivery markets; supported vertical projects on budget, orders, conversion and user behaviour.

Aug 2017 — Aug 2018 · Cork, Ireland

EMEA Enterprise Admin Advisor

Enterprise support and major-account escalations for Fortune 500 companies across EMEA.
Contributed to projects involving organizations such as Westminster and the FBI; Apple Certified Associate — Mac Integration.

May 2016 — Jun 2017 · Istanbul

META Sales & Marketing

Reporting and analysis for the META sales team; represented the region at the Advocacy Summit in Berlin.
Led the META region infographic with the advertising agency; twice recognized with Intel META Recognition Awards.

Jul 2014 — Sep 2014 · Istanbul

Financial Decision Support

Financial decision support and monthly site-profitability reporting at one of the world’s largest telecom groups.

Education

Foundations, sharpened.

Executive Education

Harvard Business School

General Management Program

2023

Undergraduate

Boğaziçi University

B.A. Economics

2012 — 2017

International Exchange

Arizona State University

Economics

2015

High School

Robert College

Science Diploma

2007 — 2012

Expertise

Where I create value.

01

Growth Strategy

E-commerce growth roadmaps aligned with business goals — measured relentlessly, compounding quarter after quarter.

02

Product Leadership

Product development for app and web — from discovery and roadmap to conversion-driven experiences.

03

AI & Digital Transformation

Company-wide AI programs — adoption, integration and innovation that actually ships.

04

CRM & Customer Analytics

Customer data turned into engagement, retention and lifetime value.

05

UI/UX & Digital Content

Seamless digital experiences, elevated by editorial-grade content and design.

06

Strategic Partnerships

Vendor and technology alliances that open new channels of growth.

Contact

Let’s build what’s next.

Open to new opportunities, advisory work and partnerships — or simply a good conversation on growth, product and AI.

Send me an email

Download CV (PDF) LinkedIn